inspiration

Here are some of the methods, companies, and projects from which we draw inspiration.

 

KEY METHODS

 

Design Thinking

Design Thinking is a method of human centered design developed by IDEO and the Stanford D. School.

The steps taken in Design Thinking focus on action and iteration. These steps are:

Empathy: Gain empathy for your end user by understanding their wants, needs, and underlying drivers.

Define: Create a precise design problem to be solved based on user information and centered on an unmet or under served need.

Ideate: Generate a large quantity ideas to address the problem, ideas that are both diverse and flexible.

Prototype: Rapidly create an inexpensive model to gain feedback in order to iterate.

Test: Use the model with the working team and users, capture valuable feedback and repeat.

 

Improvisation

Improvisation

Companies constantly hire improvisation theaters to run corporate workshops. Why? Improv teaches skill sets that create an amazing foundation for innovation and disruption. Improvisation helps people to:

  • Embrace their creative side.

  • Push past boundaries and venture outside of their comfort zone.

  • Get comfortable with experimentation and failure while having fun.

Read the Forbes Article Why Improv Training is Great Business Training

 

Musings

Lego Serious Play

When the Lego Group was looking for a way to drive innovation they turned inward to the very bricks that made up their company. Utilizing small groups and building physical models of ideas, this method brings together the left and right brain to share ideas through metaphors. The basic method and materials were released as open source in 2010.

Volkswagen’s Fun Theory

IN 2009 Volkswagen teamed up with firm DDB Stockholm to apply gamification in order to influence behavior change. Here are two of their projects:

Piano Staircase

Bottle Bank Arcade

SCARF - A Neuroscience Based Approach to Collaboration and Influence.

David Rock’s model is based on away (threat) and towards (reward) perceptions to five key domains. These are Status, Certainty, Autonomy, Relatedness, and Fairness.

Managing Through Neuroscience by David Rock

X - The Moonshot Factory (Formerly Google Moonshot)

Shoot for the moon with a goal of 10X improvement instead of 10%. Somewhere between crazy and science fiction, moon shots are transformative projects that aim for audacious change instead of incremental measures. “If you are not doing some things that are crazy, then you are doing the wrong things”- Larry Page.

X - The Moonshot Factory

Larry Page on Moon Shots

GE Innovation Barometer

This global survey and analysis of over 2000 business executives who are key decision makers in innovation, provides insights to global trends on innovation beliefs and attitudes.

GE Global Innovation Barometer