Your team knows what's not working. It never makes it to your desk.

We change that, in weeks.

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Microsoft · Nike · Amazon · Meta · Samsung · Spotify · LinkedIn · Expedia · Aetna · Intuit · Reddit · Robinhood · Etsy · Dropbox · Bacardi · Major League Baseball · Gates Foundation · Novo Nordisk · Palo Alto Networks · ServiceNow · CVS Health · Take-Two · Ant Group · Brex · TaskRabbit · Bluebeam · Alteryx · Avalara · Planet Labs · EisnerAmper · Predictive Index · Draper University · Brooklyn Navy Yard · SHRM NYC · Perpay · Brigit · Oomph · 9 Story Media · Wildlife Studios · Monomi Park · Arcesium · Zones · Wallaroo · GlobeTax · Treasury Prime · Drinks · PCMA New York · PCMA Philadelphia

100+ engagements · 5 stars on Google

Where it shows up

Which one sounds like this week?

The deal is done. The people part isn't.

The numbers made sense. Now two companies have to work as one, and most people just found out.

You get a clear read on where the risk sits, and a plan that reaches the floor.

M&A integration →

Your managers got promoted for being good at the job. Nobody taught them the new one.

They're learning to lead by trial and error, in front of their teams.

You get managers who know what they stand for and can say it on a bad day.

Leadership development →

Good people. Flat results.

The talent is there. Everyone has a different picture of a good team.

You get one picture, the threats to it, and agreements the team wrote itself.

Team performance →

How we're different

People say in an hour what they'd sit on for months.

Interviews and surveys get you what people are willing to say. We use LEGO® Serious Play®.

Everyone builds an answer to the same question, then explains it. The critique lands on the model, not on a colleague. So the real version ends up on the table.

"While I love legos, I was skeptical that it would bring more value beyond some fun brick building. It blew me away how effective it was at surfacing insights and pain points."
Leadership team at a table, each building a model of what they see

Everyone builds. Everyone explains. Nobody gets skipped.

Then the part most firms skip:

01Unearth
02Talk it through
03Act on it
04Reinforce

A good session gets the truth out. The next three steps keep it from sliding back by next quarter.

How we work →

What clients say

“It encouraged personal connection, sparked meaningful ongoing conversations, and ensured every voice was heard.”

Jana Aubin, Director of Operations and Finance, Oomph

“It revealed friction our people had been experiencing individually but had no way to raise collectively. We walked out with actionable signals across the human, process, and technology dimensions that we’re still building on. I’d recommend Brandon to any leader who needs to understand what’s really happening on their teams and why.”

Lelian Cestari, Bacardi

“The entire team loved the opportunity to bring our values to life through the LEGO® workshop. It was exciting to see how developing articulations of our values in a physical and tangible way engaged each member of our team in unique and insightful ways.”

Alex Miller, Chief Commerce Officer, Perpay

100%

of participants felt heard.

100%

said things came up that never would in a normal meeting.

Brandon Wetzstein speaking to an audience, microphone in hand

I spent 20 years inside big companies before I started fixing this from the outside.

Best Buy. Target. LVMH. I sat in the rooms where the plan got made and the rooms where it quietly fell apart. Innate Create exists to close that gap.

I also host Herding Squirrels, a podcast about the people side of change.

All episodes on Substack →

If the plan isn't showing up in the work, we should talk.

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Onward, Brandon