Insights
PCMA NYC Winter Session 2025
The room buzzed with energy as over 100 event industry professionals gathered for PCMA NYC's winter program. Instead of the typical networking format, attendees found tables adorned with colorful LEGO bricks and an invitation to play with purpose. Following a successful session with the Philadelphia chapter, Brandon Wetzstein of IN8 Create was invited to bring his innovative approach to New York, transforming how these industry veterans connected with one another.
The Trusted Leadership Podcast Episode 20
Perhaps most importantly, our conversation highlighted how trust built through these methods doesn't stay contained in workshop environments. When teams experience psychological safety through structured play, they develop communication patterns and connection habits that extend into their everyday work interactions.
Landed! How to Pivot to a New Career
Do you feel like continuing in the same line of work is your only option? It's not! Career coach and innovation expert, Brandon Wetzstein joins us to talk about overcoming your fears of changing careers and how to successfully pivot your way to a new career.
Dreamers Succeed Podcast Ep 21.20
To be honest, I had almost too much fun with Brandon, who loves to read and is especially interested in human behavior. He also enjoys cooking, gaming, being in nature, and the joy of a wonderful nap. Enjoy!
Minnebar 17
Last year, I had the opportunity to present at MinneBar 17 in Minneapolis to an engaged group of about 50 attendees. My Saturday session, "Unlocking Creativity Through Play," invited participants to explore how playful approaches can transform both our personal and professional lives.
Building Business Capability - 2024 Orlando FL
Last year, I had the privilege of presenting to a packed room of nearly 80 attendees at the IIBA Conference in Orlando. My session, "Building Business Continuity Through Play," took participants on a journey from understanding the fundamental nature of play to experiencing its practical application through LEGO Serious Play methodology.
Top5 Reasons LEGO Builds Better Teams
Brandon Wetzstein, Founder & Chief Team Builder at IN8 Create, joins Tara Thurber to share his Top5 Reasons LEGO® Builds Better Teams.
IN8 Create leverages LEGO® Serious Play® to engage participants in sharing stories about themselves in a fun and psychologically safe way.
Diminished Consciousness of Self
Inverted Persuasion
Equitable Expression
Curious Listening
Time Compression.
Your Work Friends: How Top Companies Use Play to Win
Brandon Wetzstein has helped transform teams at major organizations by tapping into the power of strategic play. In this episode, he breaks down why traditional "serious" approaches often lead to mediocre solutions, and how structured play can break through conventional thinking to unlock breakthrough ideas..
Guest Appearance: Brandon Wetzstein on Serve Strong Finish Strong
Look around you. Everything you see was not only an idea at one point, but an idea that was implemented.
When you go to implement, your greatest opportunity is in how productive you are. Luckily, my guest and I delve into a bunch of ideas and principles related to productivity.
Herding Squirrels Ep 02
In this episode, host Brandon welcomes Giovanni Rosario, Controls Engineering Manager at Amazon. Using LEGO Serious Play methodology, they explore Giovanni's journey from individual contributor to leader, discussing team dynamics, leadership challenges, and strategies for effective management.
Herding Squirrels Ep 01
In our inaugural episode of Herding Squirrels, we welcome Giacomo Pallotti, VP of Engineering at Everyday Health Group, for a conversation about engineering leadership, team dynamics, and personal growth - all explored through the creative lens of LEGO Serious Play methodology.
The Gap Between AI Strategy and AI Execution
Some people naturally excel with AI tools, while others struggle to find value. By framing AI adoption as exploratory—where LEARNING is the primary outcome—organizations can change the conversation entirely.