Insights
Complete Guide to LEGO® Serious Play®: Transform Team Communication Through Hands-On Collaboration
At its core, LEGO® Serious Play harnesses the neurological connection between our hands and brain. When teams "think through their fingers," they activate neural pathways that remain dormant during conventional discussions, accessing knowledge and insights that might otherwise remain hidden. This scientifically-backed process helps externalize abstract concepts into tangible models that everyone can see, discuss, and understand.
The Scoreboard Effect: How to Build Team Standards That Stick
Why teams lose their way when scoreboards appear. Discover how to build Core Constants—the unchanging standards that keep teams performing under pressure
Herding Squirrels Ep 06
In this engaging episode, we explore leadership through the lens of trust and vulnerability with John Fly, CTO of FirmPilot. Using LEGO® Serious Play® methodology, John shares powerful stories from his 25+ years in technology leadership, revealing how his approach evolved from technical perfectionism to collaborative partnership.
Minnebar 19
Last Saturday, I had the privilege of presenting "Building Better Teams" at Minnebar 19, Minnesota's premier tech unconference. Over 1000 people gathered on a Saturday to learn from each other, and I got to facilitate a room full of brilliant minds through a hands-on exploration of what makes teams truly exceptional.
Herding Squirrels Ep 04
Join us as we play with Frédéric Rivain, CTO of Dashlane, as he shares insights on building high-performing technical teams through LEGO® Serious Play® methodology. Discover why team "intimacy" and intentional relationship-building are crucial for engineering leadership, how to avoid the dangerous trap of "illusion of alignment," and practical strategies for navigating remote work challenges. From unity and consistency to stepping outside your network, learn actionable advice for technical leaders at every career stage
Herding Squirrels Ep 05
Join host Brandon Wetzstein as he welcomes Jessica Mosley, a quality engineering veteran with over 20 years of experience spanning software development, DevOps, IT, and customer experience. Through innovative LEGO® Serious Play® methodology, Jessica shares valuable insights on team building, leadership development, and creating authentic workplace connections in today's distributed work environment.
Herding Squirrels Ep 03
In this enlightening episode of Herding Squirrels, host Brandon Wetzstein sits down with Cole Christie, Senior Engineering Manager for Site Reliability Engineering at Gap. With 18 years of experience in tech and 10 years in leadership positions, Cole shares profound insights about team dynamics across various industries.
SuperPowers School Podcast
We delve into the science of play in facilitation with special guest Brandon Wetzstein. Discover how play, especially through LEGO Serious Play, transforms adult behaviour and enhances creativity, collaboration, and connection in team settings.
Learn about the surprising benefits of incorporating playful elements into serious work environments and how they can lead to better ideas and stronger team dynamics.
Protect Help Give Podcast
Episode #76: Breaking down barriers, creative team building activities, and LEGOs. Brandon Wetzstein has been nothing short of an innovator after years in the retail industry with multiple Fortune 100 companies. In this episode, you will hear how Brandon designs custom workshops to build powerful teams and organizations.
Byte-Sized Agency Briefs
Brandon Wetzstein has helped transform teams at major organizations by tapping into the power of strategic play. In this episode, he breaks down why traditional "serious" approaches often lead to mediocre solutions, and how structured play can break through conventional thinking to unlock breakthrough ideas..
The Flourishing Education Podcast Episode 168
In this conversation with Brandon Wetzstein who is Founder and Principle of In8 Create, I discuss the importance of play not just in the lives of our children and young people but also for us adults.
Brandon designs and facilitates workshops for teams using the LEGO Serious Play method. He explained all the benefits of this approach.
As a linguist, I really enjoyed exploring the tension between two words such as 'serious' and 'play' too.
I thoroughly enjoyed this joyful and fun conversation with Brandon. I am sure you will too!
The Trending Communicator Ep 68
In this episode, Dan sits down with communication strategist, creativity and innovation specialist, organizational development trainer, and professional metaphor constructor, Brandon Wetzstein.

